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Videntis

Videntis

50% reduction in advertising cost and 54% increase in conversion rate for a dental clinic.

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About / challenge

Dental Center Videntis is an internationally GCR accredited dental centre that provides dental services to Croatian and foreign patients according to the highest Swiss quality standards.

Their approach is based on their founder’s rich foreign experience and practice: Dr. Ante Stjepan Vidović gained leadership positions at Swiss and German dental clinics.

They turned to our agency for help in increasing the overall online visibility as well as increasing the number of inquiries received through the website.

Previous advertising campaigns, led by their in-house marketing team, had a low conversion rate relative to the budget and low brand awareness metrics.

In addition, the audit found that the site itself had a high abandonment rate, which contributed to the poor performance of paid advertising. Furthermore, social networks were used only to inform existing followers about discounts and promotions, and not as a place where Videntis dental centre builds authority as one of the leading dental clinics in Croatia. The biggest challenge was to increase engagement, raise awareness and increase conversion rate through Google Ads advertising and social media consulting.

Goals

  • Rebranding and redesigning the existing website, with special emphasis on the structure of multilingualism, loading speed and display on mobile devices
  • Increase conversions received through Google Ads advertising and to reach predefined KPI’s
  • Consulting role in creating a new social media strategy
  • Consulting role in complete social media activities:
    – Intensifying online visibility of Videntis and raising brand awareness through paid advertising on social media channels
    – Creating a trustworthy relationship with followers through professional authority
    – Increasing the number of followers on social media outlets
    – Increasing the organic engagement of followers on social networks

Results

0 %
reduction in the advertising cost in 7 month period
0 %
decrease in website bounce rate
0 %
followers increase on social
0 %
growth in organic engagement on social media posts
0 %
increase in conversion rate
STEP 1
STRATEGY
Developing a complete digital marketing strategy Branding consulting and standardizing visual identity
STEP 1
STEP 2
WEBSITE DESIGN, BUILD AND OPTIMISATION
The very first step was to standardize visual identity and build a new website from scratch. A special emphasis was on the structure of multilingualism, loading speed and display on mobile devices. Immediately after the launch of the new website, there was a jump in the overall loading speed rating. We paid special attention to perfecting the user experience, through standardization and simplification of services landing pages and other relevant resources. In addition, we integrated a booking platform for easy access to specialists and professional consultation.
STEP 2
STEP 3
ADVERTISING
Advertising activities started with directing the budget to social networks, especially Facebook, with a goal of increasing the number of followers, as well as increasing the conversion rate in terms of inquiries. The result was astonishing: 172% increase in the number of Facebook followers after launching ad campaigns and 39% growth in organic engagement on posts. Through the reconstruction of Google ads campaigns for primary services of implantology and dental prosthetics, we achieved 54% growth in conversions (calls, form inquiries and consultation booking via the form on the website). Google ads paid advertising was an important part of our conversion strategy for the client. To maximize ad ROI, we optimized the campaign strategy. In addition, we have gone through multiple iteration testing process in order to identify the ad combinations with the best performance. All of this resulted in a significant increase in conversions and overall website traffic.
STEP 3
STEP 4
NEWSLETTER AUTOMATION
The last piece of the puzzle was newsletter system integration and automation. By establishing direct communication with existing and potential customers, we were able to promote Videntis dental centre as a credible source of information and educate customers about the importance of oral hygiene and dental health. In addition, the newsletter system increased brand awareness, built stronger brand loyalty and increased business's authority.
STEP 4

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