Menu
Social
/
/
Blooming

Blooming

Business consulting, webshop build and digital strategy with Google Ads and SEO lead to 39% users through organic reach and 1500 clicks on ads per month.

blooming-logo

About / challenge

Blooming.hr is one of the first online flower shops in Croatia. They are focused exclusively on delivery of flowers, bouquets, flower boxes and various flower arrangements via their eCommerce platform.

Their online flower shop is ideal for all those who don’t have time to go to a physical store or they want to send flowers to someone outside of their place of residence. They offer flowers for various occasions – birthdays, anniversaries, funerals and more.

Blooming  turned to our agency in search of a reliable partner that will help them build a functional webshop and build their digital presence. The main goal was to boost their online presence via carefully managed Google Ads campaigns and SEO optimization, as well as to educate the general public about their services and products.

Goals

  • To design and develop a modern, functional and highly optimized webshop on the WordPress platform
  • To boost sales through carefully designed and managed Google Ads campaign focused on online sale
  • To bring potential customers to BLOOMING website through organic search
  • SEO optimization for keywords linked to a flower shop

Results

0
clicks on ads per month
0 %
of customers coming through organic search
< 0 %
website abandonment rate
STEP 1
STRATEGY
Developing a complete digital marketing strategy Branding consulting and standardizing visual identity Business consulting
STEP 1
STEP 2
LAUNCHING THE WEBSHOP
We have created a scalable, organized, highly functional and user-friendly webshop on the WordPress platform that enables card payment, with unique design and focused on fantastic customer experience. In the meantime, client did a redesign of his webshop, but left the structure that we have initially designed.
STEP 2
STEP 3
GOOGLE ADS CAMPAIGNS
The campaigns were focused on Croatian market, specifically Zagreb and the surrounding area. We were targeting specific keywords linked to flower shops, flower delivery, and seasonally those linked to flowers for funerals, funeral wreaths, etc. Those campaigns resulted in more than 1500 ad clicks per month, with an average price of a click of 0.22 euros. An average price of a conversion was 7.87 euros, while an average price of an order was never under 24 euros.
STEP 3
STEP 4
SEO OPTIMIZATION
By optimizing the SEO content on the website, the client has managed to reach first positions on the search engines for some of the very competitive keywords like “flower delivery Zagreb”, “online flower delivery”, “flower shop Zagreb”. For the other relevant keywords he is among the top three results on search engines. The direct result of the SEO optimization is the fact that the most of the traffic that comes to the webshop is through organic search, more than 39%. The average session lasts more than 4 minutes, with an abandonment rate less than 15%.
STEP 4

Related case studies

jedem doma - logo

Jedem doma

Face_fitness_by_Mia_logo_4

Face Fitness by Mia

videntis logo

Videntis

dea flores logo

Dea Flores

jedem doma - logo

Jedem doma

Face_fitness_by_Mia_logo_4

Face Fitness by Mia

videntis logo

Videntis

dea flores logo

Dea Flores

Related services

SEO

From technical requirements to content optimization - we are highly experienced in increasing the visibility and organic search traffic to websites. By constantly following trends and adapting our tactics, we make sure your website is the first thing your customers see - in the exact moment they show interest.

While everybody talks about SEO, we generate results.

We create advanced and highly automated webshop solutions, relying on the best practices and know-how we gained on countless international projects over the past decade. We have established extensive partnerships with market leaders in ERP, CRM, and other automation and resource optimization systems to meet all of the retail and wholesale requirements.

Architectured by industry-leading professionals.

Your story can be told in many ways - but you only get one chance to capture your customer’s attention and interest. After years of international experience, we can proudly say we helped hundreds of brands establish their market position through outstanding branding solutions.

Establish your market position and showcase your expertise.

As highly experienced marketing consultants, we are here to evaluate your current marketing efforts, plan and implement new strategies, suggest improvements within your in-house marketing department and train your employees on best practices and methods for reaching your target customers.

You pay for the results we deliver.