position on SERP for 7 keywords
increase in organic conversions
search absolute top impression rate
increase in organic traffic
GOOGLE ADS CAMPAIGNS
We launched two separate Google Ads campaigns, one was focused on the Zagreb area, and the other on the Split area. The campaigns have reached their desired KPIs, with a conversion rate of 2.97%. Our ads were displayed 72% more than the competitor’s ads, with 79% search absolute top impression rate.
In order to enable easier and faster modification of the content on the website, we have migrated the whole website to a WordPress CMS. In addition to that, we have enabled users to make orders via WhatsApp and SMS messages, which was recognized as a great benefit among users. We have strategically selected the domain dostava-plina.hr (gas-delivery.hr) and did a migration to that domain in order to achieve better positioning on SERP.
We have helped them get 3 strong backlinks, from pages with high authority (local, considering this is a company that only operates locally). This helped us gain credibility and it contributed to even better positioning on SERP. Within 6 months, the website positioned first on SERP for 7 keywords related to gas delivery, including the keyword “gas delivery”. This resulted in 46% increase in organic traffic and 22% increase in organic conversions.