0
clicks on ads per month
0
%
of customers coming through organic search
<
0
%
website abandonment rate
STRATEGY
Developing a complete digital marketing strategy
Branding consulting and standardizing visual identity
Business consulting
LAUNCHING THE WEBSHOP
We have created a scalable, organized, highly functional and user-friendly webshop on the WordPress platform that enables card payment, with unique design and focused on fantastic customer experience. In the meantime, client did a redesign of his webshop, but left the structure that we have initially designed.
GOOGLE ADS CAMPAIGNS
The campaigns were focused on Croatian market, specifically Zagreb and the surrounding area. We were targeting specific keywords linked to flower shops, flower delivery, and seasonally those linked to flowers for funerals, funeral wreaths, etc.
Those campaigns resulted in more than 1500 ad clicks per month, with an average price of a click of 0.22 euros. An average price of a conversion was 7.87 euros, while an average price of an order was never under 24 euros.
SEO OPTIMIZATION
By optimizing the SEO content on the website, the client has managed to reach first positions on the search engines for some of the very competitive keywords like “flower delivery Zagreb”, “online flower delivery”, “flower shop Zagreb”. For the other relevant keywords he is among the top three results on search engines.
The direct result of the SEO optimization is the fact that the most of the traffic that comes to the webshop is through organic search, more than 39%. The average session lasts more than 4 minutes, with an abandonment rate less than 15%.
