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ADVERTISING PLAN
Before we started with the campaign, we made some design changes on the client's website in order to make it easier for users who come through advertising to find and book appointments.
We also created content and made a plan for posting on social media, to raise organic visibility. Initially, we published two posts, but in the middle of the season we raised it to three posts a week, and in cooperation with the client we constantly maintained communication with interested guests on social networks.
FACEBOOK ADVERTISING
After we identified the ideal consumer and several audiences most likely to engage on the social networks of Hotel Manora, campaigns were launched, resulting in 172 % increase in followers.
Combined with the advertising part, consistent announcements achieved a growth of 26% in organic engagement on posts.
The advertising campaigns themselves were focused on two markets, Croatian and Slovenian, because of the previously mentioned fear of the COVID-19 pandemic.
A total of 6 campaigns were conducted (in preseason and season). The campaigns had a unique reach of over 107,000 and generated over 300,000 impressions, and the average number of ad views per person was 2.86.
Conversion result: a total of 187 inquiries via email or Facebook Messenger, which contributed to the full occupancy of the hotel during the 2021 tourist season.
NEWSLETTER AUTOMATION
The last piece of the puzzle was newsletter system integration and automation. By establishing direct communication with existing and potential customers, we were able to increase brand awareness, build stronger brand loyalty and increase business' authority.
